Case Study


refine pilates

Refine Pilates was getting ready to open a studio in downtown Calgary and realized they needed a logo, color scheme, design collateral and a website. In the midst of studio building chaos followed closely by the COVID-19 Pandemic, we set out to create a simple and flexible design/development plan for Refine Pilates.

This project included...

Project Goals
  • Branding & Logo Design

    To provide Refine Pilates with a modern, bright symbol for a Pilates Studio.

  • Website Design & Development

    To design and develop a WordPress website to showcase virtual and in-studio Pilates classes as well as instructor courses.

  • Pilates Classes Bookings

    To have an easy way to see the classes being offered and to book a session

  • An Ongoing Partnership

    Driving traffic to the website via SEO, analytics and Google AdWords.

refine pilates

Logo design & branding


Modern | Clean | Appealing to Men & Women | Pilates Pose

tagline creation

Realize your potential through movement.

Rooted in the art and science of movement.

Focused wellness for inspired living.

Transcending mind-body potential.

And the winner is...

Focused wellness for inspired living.

color scheme

refine pilates

wordpress website
little voyageurs

KP Design

The Results

I recently decided to make a major shift in my business and surround myself with like minded individuals who are just as passionate about their work, as I am. Kati and Alex are those individuals who assist you to thrive not just survive through their expertise and passion.  They have put together a year plan to allow my business to pivot during this unprecedented time. They are invested in my success through increasing my ROI though the tools they have. I am looking forward to a long standing relationship for many years to come.

– Kathleen Maier, Refine Pilates Method